1st July 2010

Use the GRASP Formula to Reach Agreement

In her book, Beyond Deal Making (2010) international negotiation expert and mediator Melanie Billings-Yun outlines her five step GRASP method for negotiating long-term sustainable relationships.

The acronym GRASP is not just a mnemonic device.  By following the GRASP method you can increase the odds of creating a sustainable agreement.

The GRASP Method

Goals: What do I/they want to achieve or avoid?

Routes: How can I best achieve my goals by supporting theirs?

Arguments: What reasons support my/their routes?

Substitutes: How else could I/they accomplish this?

Persuasion: What’s in it for them?

The GRASP method is practical and easy to follow. Beyond Deal Making offers a fresh innovative approach to negotiation.

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