12th April 2010

Speak simply

posted in Persuasive Words |

Have you ever noticed that smart negotiators use simple words? They don’t try to create confusion and ambiguity with jargon and bull. George Orwell in Animal Farm wrote:

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns instinctively to long words and exhausted idioms, like a cuttle fish squirting out ink.”

The same advice applies to contracts. Mark Twain advised:

“I notice that you use plain simple language, short words and brief sentences. That is the way to write English — it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in.”

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