Opportunity versus disaster
In his book Heads Up, How to Anticipate Business Surprises and Seize Opportunities First (HBS Press, 2004) author Kenneth Mcgee, a group vice president at Grartner, the IT research firm, says there are three types of events that occur in the business world: 1. Surprises 2. Opportunities 3. Disasters. The way you respond to events is the key to success. A surprise event by definition captures you unaware. You have failed to monitor or capture it. A suspected event is one where the event is monitored, captured and analysed but is reported too late for effective action. A surmounted event by contrast is one where the event is reported on time and an effective action is taken. In business, event monitoring is a waste of time unless you have the systems in place to monitor it, analyze it, AND take effective action. What are your event monitoring systems like? Do you too often get caught unawares? Or, are you monitoring events so you are in a position to surmount difficulties?
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