The Naked Negotiator

In Jon Steel’s book: The Perfect Pitch, the Art of Selling Ideas and Winning New Business there is a remarkable tale of how London came “from rank underdog” to beat Paris to host the 2012 Olympics.

The winning pitch was the result of a brilliantly executed pitch delivered in Singapore. Paris had hosted the Olympic games two times before in 1900 and 1924. But so had London, in 1908 and 1948.

Here is the closing video. The video shows children from China, Russia, South America and Africa inspired from pictures of the London games going on to become Olympic Athletes. The film finishes with one of the children on the line at an Olympic 100-meter final.

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